





Okay, so I'm posting Erwin Olaf because of this very series of images: “Paradise” is one of Olaf’s fine art projects. It is comprised of two different series, one called “Paradise: The Club” and the other “Paradise: The Portraits”. The series focuses on a group of emotionally damaged diabolic clowns being portrayed in sexually rampant situations. Old, withered faces display partially washed and smudged makeup creating a mood of unease, madness and confusion. “It was directly inspired by Rubens’ The Rape of Hipodamia, a lurid Baroque painting from the collection of the Prado in Madrid.” The styling, mood and erotic abandon were direct imitations of Rubens work yet framed as cinematic panoramas. The idea is about exploring uncomfortable concepts in a genre that often makes a majority of people uncomfortable. He’s quoted: “Rape is the use of one person’s sexual drive against the will of another. Physically and mentally, it’s the most distasteful thing there is. It’s the highest point of horrible male might, and it shows that everything that’s worth anything is fragile." I like the relationship of these two bodies of work and I'd like to take the same concept for my "Seuss" project but merge the portraits with the other photographs into one body of work.
Here's a recap on Olaf.
Erwin Olaf, born 1959 in Hilversum, Netherlands, now lives in Amsterdam where he has taken recognition as a prominent contemporary photographer and videographer since 1988. He studied at the School for Journalism in Utrecht and got his first job in photography as an assistant to photographer Andé Ruigrok. Primarily in the commercial setting of photography, Olaf’s work has extended itself and its success into both widespread commercial mediums as well as the fine art world. His work has won countless awards and has been exhibited in group and solo exhibitions across the world.
Such awards include: The Silver Lion Award at the festival for advertising in Cannes for his Diesel Jeans Campaign in 1999 and for Heineken in 2001, the Photographer of the Year in the International Color Awards in 2006, artist of the Year in 2007 for Kunstbeed Magazine and recently the Lucie award for Achievement in Advertising in 2008. His Exhibitions span from the the Stedelijk Museum in Amsterdam, the Mocca in Toronto, The Chelsea Museum in New York, the Australian Centre for Photography in Sydney, The Museum of Modern Art in Moscow, and Space E6 in Shenzhen, China. Olaf has worked for hundreds of clients spanning across the world markets from Audi and BMW to Deisel, Lavazza, Microsoft, Nicorette, Nintendo, Nokia and the Coca Cola Company. He’s also been commission by Elle magazine, the Beijing Olympics, BSI and Time Magazine.
While deeply set in the advertising and fashion markets, Olaf’s work moves far from mere commission. His work is filled with humour, imagination and exuberance. The themes center on concepts of freedom, beauty, loneliness and being different: “Olaf consistently expresses his own standpoints, fulminating against narrow-mindedness, smugness, and rigid norms, but not without humor, bravura and bite. An authentic Olaf is a blow to the head, ruthlessly direct, but simultaneously wrong footing the viewer and poking fun.”
Olaf’s subject matter in photography spans from: Conceptual to Lifestyle, Nudes, Fashion and Accessories, Portraits, Still Life and product photography. While he maintains an evident studio presence to his photos, he is known for the digital manipulation he does in post.